Summary: Trust is essential to teamwork, but not all cultures build it the same way. In task-based cultures like the U.S. and Australia, trust comes from delivering results. In relationship-based cultures like the Philippines and Colombia, it grows through personal connections and shared experiences.
Leaders often assume great work speaks for itself – but in many cultures, trust requires more than performance. It’s built through informal moments: asking about family, celebrating traditions, and showing genuine interest beyond the task at hand.
Balancing both approaches helps leaders build stronger, more connected global teams – turning cultural differences into team strengths.
“But I Thought We Were Good?”
You’ve praised their work. Deadlines are met. Communication is clear. Yet, there’s a lingering sense that you’re not quite “in.” This scenario is common for Western leaders managing teams in the Philippines and Colombia. Despite professional interactions, a deeper connection seems elusive. Erin Meyer‘s Culture Map offers insight into this phenomenon through the “Trusting” dimension, highlighting the contrast between task-based and relationship-based trust.
Two Paths to Trust
1. Task-Based Trust: In cultures like the U.S., U.K., Germany, and Australia, trust is built through professional reliability:
- Consistent performance
- Meeting deadlines
- Demonstrating competence
Trust here is cognitive – rooted in the head. It’s about what you do, not who you are.
2. Relationship-Based Trust: Conversely, in cultures such as the Philippines and Colombia, trust is cultivated through personal connections:
- Sharing meals and stories
- Engaging in informal conversations
- Participating in social activities
This is affective trust – rooted in the heart. It’s about who you are, not just what you do.
The Philippines and Colombia: Trust in Practice
Philippines
Filipino culture emphasizes pakikisama, or harmony and smooth interpersonal relationships. Trust is often established through
- Personal interactions beyond work tasks
- Demonstrating respect and empathy
- Engaging in community and family-oriented activities
Building trust may involve sharing personal stories or participating in local traditions.
Colombia
In Colombia, personal relationships are paramount in business settings. Trust is fostered by:
- Investing time in getting to know colleagues personally
- Participating in social gatherings and meals
- Demonstrating genuine interest in individuals’ lives
Understanding and respecting social hierarchies and cultural nuances are also crucial.
Bridging the Trust Gap: Practical Tips
Prioritize Personal Connections: Allocate time for informal conversations. Ask about family, hobbies, or local events.
Participate in Cultural Activities: Engage in local traditions or celebrations when possible. This shows respect and willingness to connect.
Be Patient and Consistent: Building relationship-based trust takes time. Consistency in both professional and personal interactions is key.
Balance Professionalism with Warmth: While maintaining professionalism, allow space for personal rapport to develop.
Why It Matters
Understanding these trust-building approaches is essential for effective leadership in multicultural teams. Recognizing and adapting to cultural differences can lead to stronger relationships, improved collaboration, and overall team success.
If you’re interested in exploring how cultural awareness can strengthen your team’s performance, let’s start a conversation. At Filta, we help leaders build stronger, more connected teams – wherever they are in the world.
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